Stop Leaving Money on the Table

$1,997 ValueFREE TODAY

Charge What You’re Worth, Without Fear or Pushback

Discover why top coaches confidently command 2-3X higher prices, without losing clients or feeling salesy

Are You Tired of Undercharging for Your Expertise?

Does This Sound Familiar?

Transform How You Price, and How Clients See You

You know you’re undercharging, but fear kicks in when raising prices

Move from fear-based pricing to confident authority

Clients push back, negotiate, and make you feel prices are “too high.”

Proven strategies to raise prices without losing clients

You trade hours for dollars and feel capped

Simple shifts to work less and earn more

Competitors charge MORE for LESS, and get it

Position your offer as an investment, not an expense

Your expertise could transform lives, but your bank account doesn’t reflect it

The psychology behind why clients happily pay premium prices

Does This Sound Familiar?

You know you’re undercharging, but fear kicks in when raising prices

Clients push back, negotiate, and make you feel prices are “too high.”

You trade hours for dollars and feel capped

Competitors charge MORE for LESS, and get it

Your expertise could transform lives, but your bank account doesn’t reflect it

Transform How You Price, and How Clients See You

Move from fear-based pricing to confident authority

Proven strategies to raise prices without losing clients

Simple shifts to work less and earn more

Position your offer as an investment, not an expense

The psychology behind why clients happily pay premium prices

Inside the Psychology of Pricing Guide, You’ll Discover

12 Maverick Pricing Methodologies

Decoy, Anchor, Bundle, Tiered, Prestige, Value-Based & more

The “Left-Digit Effect”

Why $19.99 feels dramatically cheaper than $20.00

Anchor Pricing Secrets


How the first price stated controls all perceived value

Prestige Pricing Psychology


Why a $5,000 Rolls Royce would seem suspicious

The “Magic of Three”

Tiered pricing strategies that maximize revenue

Value-Based vs. Cost-Based Pricing


Stop trading time for money

The perception of quality is often directly related to price. An underpriced product may be seen as inferior.

Philip Kotler

© Copyright 2026 The Maverick Universe - All Rights Reserved